Where B2B website SEO starts: help search engines understand the business
A durable foundation built from product entities, architecture and useful content.
Knowledge / Blog
Practical ideas for international growth
Notes from our work across B2B websites, Google SEO, content strategy and delivery. One clear question, one useful answer.
Field notesContent designed to be found by search engines and useful to the people making decisions.
Featured · SEO
Where B2B website SEO starts: help search engines understand the business
Product entities, page architecture and topic clusters create a foundation that can compound.
Search / Structure / Signal
Latest insights
Browse by topic. New notes are added regularly.
SEO FOUNDATION
B2B WEBSITE
How a B2B homepage earns another scroll from a buyer
The homepage is a decision path, not a company profile.
CONTENT CLUSTER
Turn product specifications into a content cluster
Translate sales knowledge into content that can be found and cited.
MEASUREMENT
What to measure first with GA4 and Search Console
A minimum measurement model for visibility, engagement and leads.
MULTILINGUAL
Planning URL structure and hreflang for multilingual sites
Reduce duplicate content and indexing errors before they spread.
AI SEARCH
How GEO makes factual company content more citeable
Give brand content the context and evidence that answer engines need.
This topic is being prepared. Browse another topic for now.